Cat Supplies for Private Label & Wholesale

Specifying a cat product range

Cat products follow different rules from dog products, and most ranges that struggle are ones built by people thinking about dogs. Cats are not small dogs: they are not walked, they do not chew in the same way, and the person buying is usually solving a household problem, scratched furniture, litter mess, a bored indoor cat, rather than buying equipment.

The two structural facts to design around are that scratchers are consumables, which makes them the best repeat-purchase product in the range, and that almost everything else in a cat home is bought for a flat that is too small, which makes flat-pack and wall-mounted formats disproportionately valuable.

Formats and what each one is really selling

If you sell anything with a filter, a pump or a replaceable head, plan the consumable supply before the first order. It is where the margin lives.

What belongs in the specification

• Mounting method and load rating. For anything on a wall, window or radiator, state the rated load and the surface it is rated against. Suction on glass and a clamp on a radiator are not interchangeable.
• Board density, for cardboard scratchers. Density is the whole product. A low-density scratcher shreds in a fortnight and is returned as faulty.
• Sisal type and winding tension. Natural sisal versus sisal-look polypropylene behave completely differently under claws, and only one is worth charging for.
• Litter tray wall height and rim. This is the entire difference between a tray that contains litter and one that does not.
• Cord and small part attachment on teasers. A cat that swallows a feather or a bell has a vet bill attached to your brand.
• Filter and pump part numbers. For fountains, confirm the consumable is a standard part you can keep buying, not a bespoke one tied to a single run.

Testing your retailer may ask about

The cat range spans textiles, plastics, electrics and board, so the testing follows the format rather than the series. We arrange these per order and supply the report.

• Static load and stability testing on cat trees, wall units and hammocks.
• Small parts and attachment strength on teasers and toys.
• Food-contact testing on fountains and bowls.
• Electrical safety and the relevant market plug approval on fountains and powered toys, plus battery documentation where fitted.
• REACH SVHC, azo dye and formaldehyde screening on fabrics and fillings.
• Catnip origin and treatment documentation where a toy contains it.

What goes wrong on a first order

• Building a cat range from dog-range thinking. The buyer is solving a household problem, and the copy should say so.
• Shipping cat trees assembled. Flat-pack is not a compromise here, it is what makes the economics work.
• Selling a fountain without securing the filter supply.
• Choosing sisal-look polypropylene and describing it as sisal.
• Rating a window hammock by cat weight without naming the glass thickness the suction is tested on.

Send us the specification and we will come back with factory options, the MOQ that actually applies and a sample route. Request a quotation or read the terms of supply first.