Put your brand on it at 100 pieces. Add tooling only when the volume pays for it.
Four levels of customisation, each with a published minimum, sample lead time and production window. Start at the level your budget supports and climb when your sell-through justifies it — the artwork and specs carry forward.
Four levels, from your logo to your own mould
Branded stock product
Existing product, your decoration: silkscreen, heat transfer, embroidery, woven label or laser mark. Fastest route to a shelf-ready range.
Sample 7 days · production 20–25 days
Full retail packaging
Custom box, sleeve, hang tag, insert card, polybag and barcode. Dielines and print proofs supplied for your approval before print.
Sample 15 days · production 25–30 days
Product modification
Custom colourway to your Pantone, size grading, material or fill swap, hardness and scent variants, hardware upgrade.
Sample 15–20 days · production 30–35 days
ODM with new tooling
Your own mould and structure, developed from a sketch or 3D file. Tooling is recorded to your account with its mould number.
Sample 30 days · production 35–45 days
MOQ and lead time by customisation type
Real numbers from our current factory base, quoted per SKU. Combine SKUs in one order to reach freight efficiency without raising any single minimum.
Customisation |
MOQ / SKU |
Sample |
Production |
Tooling cost |
|---|---|---|---|---|
Logo on stock product |
100 pcs |
7 days |
20–25 days |
None |
Custom retail box & hang tag |
100 pcs |
15 days |
25–30 days |
None |
Custom colourway (Pantone match) |
300 pcs |
15 days |
30–35 days |
None |
Material or fill substitution |
300 pcs |
18 days |
30–35 days |
None |
Size grading (new pattern) |
500 pcs |
20 days |
32–38 days |
Pattern fee only |
New silicone or TPR mould |
1,000 pcs |
30 days |
35–45 days |
Quoted, refundable against volume |
Full ODM structure development |
2,000 pcs |
30–40 days |
40–50 days |
Quoted per project |
Existing tooling unless stated. Lead times start from written sample approval and exclude transit. Repeat orders on approved artwork run 5–8 days faster — ask us for the current window before you plan a launch date.
What the first sample looks like, and what the signed sample looks like
Nobody gets it right on round one. The value is in what happens between rounds — and in the fact that production is held against the signed reference, not the first attempt.
Round 1 · first sample
- Logo 4 mm off centre, screen edge visible
- Colour two steps warm of the Pantone reference
- Seam strength fails at 42 N against a 60 N target
- Box board 250 gsm, softer than the brief
Round 3 · signed sample
- Logo centred, registration within 1 mm
- Pantone match approved under D65 light
- Seam tested at 68 N, double-locked stitch
- 350 gsm FSC board, matt lamination
Each round is documented with photos, measurements and the change list. The signed sample is sealed, retained in Guangzhou and used as the inspection reference for every future run.
Send these four files and we can start today
You do not need a full tech pack. If you have a reference photo and a logo in vector, we can build the rest with you.
- Logo in AI, EPS, SVG or PDF with outlined type.
- Colour as Pantone Solid Coated references, or a physical swatch we can match.
- Reference photo or link showing the construction you want.
- Market and target retail price, so we specify to the right cost band.
Your IP, in writing
- Mutual NDA signed before any factory sees your files.
- Artwork used only for your order; no shared listings, no lookalikes.
- Client-funded tooling is recorded to your account by mould number.
- Sample records and print proofs archived for five years.
Can I mix four SKUs at 100 pieces each?
Yes, provided they share a factory or sit in our consolidation programme. Four SKUs at 100 pieces is a normal first order and is the most common way new brands launch with us.
Are sample costs refundable?
Sample and courier fees are credited against your first production invoice once the order exceeds the published MOQ. Tooling is quoted separately and can be amortised across the first two runs.
Send your logo and a reference photo. Get a branded quote in two working days.
We will come back with the customisation level, the real MOQ, the sample lead time and a DDP landed cost per unit.