Custom Snuffle Mat Foraging Blanket for Private Label & Wholesale
Burns mental energy and slows eating; high perceived value for its cost.
- Polar fleece strips
- Non-slip backing
- Slows eating, burns mental energy
- Machine washable
- Strip attachment pull-tested
Product Overview
A snuffle mat hides food in a dense fabric pile so the dog has to work for it with its nose. Fifteen minutes of foraging tires a dog more than a walk does, which is exactly what owners of high-energy breeds and apartment dogs are looking for, and it slows eating at the same time.
Perceived value runs well ahead of cost here - it is fabric and stitching, and it sells as behavioural equipment. Size, colourway and difficulty are all specifiable, difficulty being a function of pile density and how deep the pockets are. Machine washable is worth confirming in the listing, because buyers ask.
Technical Specifications
Confirm the dimensions, size chart and packing details for your chosen specification before ordering.
| Construction | Fleece strips knotted into a non-slip backing mat |
|---|---|
| Use | Kibble hides in the pile so the dog forages for it |
| Sizes | Several mat sizes; rolls for storage |
| Care | Machine washable |
| Colourways | 6 stock colourways; custom Pantone matching available |
| Unit weight | 360 g - 530 g |
| Packed size | 25.5-28.5 x 25.5 x 4-7 cm |
| Model / SKU | PL-TOY-06 |
Request the size and packing sheet by email. Our team will confirm any dimensions or carton details not listed above.
Customization Options
Only the options listed here are confirmed for this product. Tooling or mould costs, where they apply, are quoted separately before you commit.
Who This Product Suits
Ecommerce and DTC
Toys are an impulse category with a low entry price, which makes them the cheapest way to acquire a first-time customer you can sell to again.
Enrichment and training brands
Snuffle mats and treat dispensers sell on a behavioural benefit, which supports a much higher price than a plain chew.
Subscription boxes
Boxes need novelty every month and buy in volume on a fixed cost per unit - a demanding but very steady customer.
Distributors
Wide assortment, low unit cost and constant replacement demand as toys are destroyed.
Safety & Compliance
Existing test reports
No third-party test report is currently on file for this product, so we do not describe it as certified.
Packaging & Shipping
| Retail packaging | Polybag as standard; header card, hang tag or colour box to your artwork. |
|---|---|
| Inner / export carton | Carton quantity and gross weight are confirmed in your quotation, against your chosen packaging. |
Freight and DDP landed cost are calculated per destination and volume, and are quoted with your enquiry rather than published here.
MOQ, Samples & Lead Time
| Minimum order quantity | Reference MOQ: 100 pcs |
|---|---|
| Option A - stock sample | Where the item is a stock design, you pay the shipping only. Any customs or clearance charges at your end are billed at cost. |
| Option B - custom sample | For a customised sample we need about 15 days to build it, with 70% of the sample cost payable up front and the balance on approval. Shipping is paid by you, and any customs charges are billed at cost. |
| Lead time | Mass production runs 1 to 3 months after sample approval, depending on how complex the product is. The exact date is confirmed in your quotation. |
Final MOQ depends on the model, material, colour, logo and packaging specification. The minimum per model or colour is confirmed in your quotation. Mixed sizes, colours and models are subject to confirmation. Production lead time is quoted separately from shipping time.
Frequently Asked Questions
What is the minimum order quantity?
We start at 100 pieces. The real figure moves with the specification - a colour change sits at the low end, while a custom mould, a bespoke size ladder or a new formulation needs more volume to be worth running. Your exact MOQ is confirmed in the quotation rather than guessed at here.
How durable are these for heavy chewers?
Durability is a material and geometry question, not a marketing one. TPR and natural rubber outlast plush by a wide margin, and a toy with no thin protrusions survives longer than one with them. No toy is indestructible and we will not claim one is - if you are selling to a power-chewer audience, say so and we will steer the specification.
Can you make our own shape or character?
Yes, from your artwork. A moulded shape needs a new tool, quoted separately, with a minimum that reflects the tooling. Plush is cheaper to customise because it is cut and sewn rather than moulded. We will not reproduce a character or brand you do not own the rights to.
Can we see a sample before we commit?
Yes, two ways. If the item is a stock design you pay the shipping only, with any customs charges billed at cost. For a customised sample we need about 15 days to build it, with 70% of the sample cost up front and the balance on approval. The approved sample becomes the production standard.
What safety testing applies to pet toys?
No report is on file by default and we do not describe these as certified. Small-parts and choking assessment, phthalate and heavy-metal screening, and tear and tensile testing can all be arranged before shipment at an agreed cost. For toys sold into the EU, UK or US this is usually worth budgeting for.
Pairs Well With
EVA Soft Flying Disc
Model: PL-TOY-10
Material: EVA foam / Moulded one-piece disc
MOQ 100 pcsFinal MOQ depends on specification.
Wobble Tumbler Interactive Toy
Model: PL-TOY-15
Material: Food-grade PP / Weighted base / TPR trim
MOQ 100 pcsFinal MOQ depends on specification.
LED Squeaky Natural Rubber Ball
Model: PL-TOY-08
Material: Natural rubber / Phosphorescent pigment / Internal squeaker
Sizes: 6 cm and 7.5 cm
MOQ 100 pcsFinal MOQ depends on specification.
Silicone Treat-Dispensing Ball
Model: PL-TOY-05
Material: Food-grade silicone
MOQ 100 pcsFinal MOQ depends on specification.
Request a Quotation
Tell us your market, quantity, logo and packaging requirements and we will come back with a full quotation, including landed cost to the location you designate.
What to include in your enquiry
- Destination market and delivery terms
- Target quantity and any colour split
- Logo method and Pantone references
- Retail packaging or plain bulk
- Any certification your retailer requires
- Your target launch date